Souvla Braai
The Braai that changed the game
Souvla Braai, a proudly South African barbecue/braai manufacturer, has transformed its e-commerce business with Tecbot’s help. The brand is dedicated to crafting South Africa’s most innovative outdoor cooking products.
Objective
As Souvla Braai’s products gained popularity, the brand needed a digital experience that could grow alongside it. The goal was to create a cohesive e-commerce and brand ecosystem that reflected the innovation behind the product, made it easy for customers to buy online, and supported long-term growth both locally and internationally.
Result
Tecbot partnered with Souvla Braai to shape a refined digital presence anchored by a seamless e-commerce experience and supported by thoughtful, always-on marketing. Through consistent brand storytelling, engaging content, and performance-led campaigns, Souvla Braai built a stronger connection with its audience and unlocked meaningful commercial growth. The brand has since seen sustained increases in online sales, record-breaking trading periods, a highly engaged social community, and growing international interest from prospective dealers.
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"We partnered with Tecbot in 2018 and saw immediate growth. They helped elevate our eCommerce, marketing, and brand, leading to a major increase in online sales and brand awareness. We highly recommend Tecbot."
