OutIn
Redefining Coffee, Anywhere
Outin is an international brand specialising in electronic, portable espresso machines designed for coffee lovers on the move. Tecbot partnered with Outin to launch the brand in South Africa, creating a premium digital commerce experience that matched the product’s innovation, quality, and global positioning.
Objective
Outin required a local market launch that would establish credibility, drive direct-to-consumer sales, and clearly communicate the product’s unique value. This included building a world-class e-commerce platform capable of showcasing the product in detail while supporting scalable digital marketing campaigns.
Result
Tecbot designed and developed a high-performance e-commerce website featuring interactive 3D product models, strategic upsells and cross-sells, and a conversion-focused user experience. This was supported by targeted paid media campaigns across Meta and Google, along with email marketing to drive retention and repeat purchases. The result was a strong South African market entry and a digital platform built for long-term growth.
