BRAND DEVELOPMENT | LOGO DEVELOPMENT
Designing a logo for a bottled water company named 'Water' presented a unique challenge: crafting a distinctive brand identity from a simple and ubiquitous noun. Our objective was to create a logo that captured the essence of the product while differentiating it in a crowded market.
Research and Conceptualization: To begin, we conducted extensive market research to understand the current trends in the bottled water industry. We discovered that consumers associated water with purity, freshness, and vitality. Our team brainstormed concepts that resonated with these qualities while exploring various design styles and typography.
Design Process: After narrowing down the concepts, we focused on creating a minimalist logo that embodied the core values of the brand. We experimented with typography and imagery, seeking a design that balanced simplicity and impact.
The final design: Our team developed a clean and elegant logo that featured a uniquely stylized water droplet. The droplet was designed to convey purity and fluidity, while its graceful curves evoked a sense of natural flow. We chose a vibrant shade of blue to reinforce the association with water. The typography was carefully selected to complement the droplet, utilizing a modern and refined font that emphasized clarity and sophistication.
Result and Impact: The 'Water' logo successfully transformed a generic noun into a compelling and memorable brand. Its simplicity made it easily recognizable, while the use of vibrant blue and fluid forms conveyed the product's purity and refreshing qualities. The logo's minimalistic design ensured versatility across various marketing channels, from packaging to digital platforms.