What are the different types of Google Ads?

No other tech firm in history has managed to infiltrate and influence daily life to the same insane extent as search giant Google.

Running Ads on Google not only requires the technical skills necessary to execute, monitor, and adjust effective campaigns, but also requires an in-depth understanding of how best to achieve results through Google's multiple ad types.

We've made a quick guide for your reference on the different types of Google Ads and how they can help you achieve your business goals


Capture People Searching for your Services or Products

Google Search Ads are text ads that appear on Google Search Engine Result Pages. Search ads are triggered by relevant terms set up to fire in response to search intent. Results are affected by search volume, location and audience demographics.

Perfect for:

  • Service based businesses attempting to gain market share from competitors.
  • Brand awareness campaigns.
  • Lead generation.

Google Search Ads


Supercharged Brand Awareness

Display ads are image-based and allow you to target users across the internet on Google's Display Network, allowing you to stay on top of consumers minds. Display Ads are ideal for retargeting consumers who have previously interacted with your brand.

Perfect for:

  • Recapturing users after an initial brand touchpoint.
  • Increasing brand awareness.

Google Display Ads


Push marketing designed to expand your audience

Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discovery network, Gmail Promotions and Social tabs using a single campaign.

Perfect for:

  • Businesses trying to expand their reach and introduce their business to new consumers


Showcase your product catalogue to people searching for related items.

Google Shopping Ads are product based ads that allow you to showcase multiple products in an automated fashion. This is exclusive to e-commerce businesses.

Perfect for:

  • E-commerce businesses trying to increase sales and gain sales from competitors.
  • Businesses attempting to grow audiences at a low cost


Accelerate your app installs

Perfect for:

  • Increasing downloads of your native application
Google App Ads


Choosing the right type of ad for your campaign goal is critical to achieving the conversion rates you're aiming for. If you're looking for a Google Partner in South Africa, be sure to reach out to us here at Tecbot. We'd love to help you reach your digital aspirations!

Evolve with us!



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